http://www.youtube.com/watch?v=X-CS4pKgfcQ
This commercial didn't really make sense to me personally. This commercial is about starbucks coffee and to promote their winter seasons and the drinks. A lot of the other commercials are consistent in terms of keeping to the tagline of "pass the cheer". Most of the christmas time commercials have very consistent story lines; one person would share the coffee with another person and the tagline will show up, but this commercial was very odd. This commercial was about a person giving a hug to a bear.
In my opinion, it didn't make sense and I probably wouldn't have understood where and what the commercial represented. The only reason why I would recognize it was a starbucks commercial is the style of animation that was used. All the other commercials has at least a transaction of passing a warm drink from one to another except for this one. I didn't like this commercial much, and it was hard for someone to recognize what the commercial is about.
Sunday, April 19, 2009
Saturday, April 18, 2009
Scion
In the booklet, there was also another ad that was very mind capturing. There was an ad for Scion the cars it is promoting. It has a coupe, and 2 station wagon type of cars and on it has very nicely colored cars. One in bright orange, on in black and one in blue, then on the bottom it says band of others. After you pull the side tab, the color of the car changes and it says "bands of brothers". Very chic colors with cool looking designs and wheels showed on the car and there were many different colors to choose from. On the back there were the three cars from the front page and they were all silver. Then it says Band together, united by individuality.
Personally I'm not really into cars and I don't know that much about it either, but I have seen scion before and they're all very cool looking cars. So I asked my friend about it and he doesn't know much either. All he told me was they look good but functionally, not that good. After hearing that, I can understand what he meant. The ad capitalizes on their designs and I can agree that they do have very cool designs.
Personally I'm not really into cars and I don't know that much about it either, but I have seen scion before and they're all very cool looking cars. So I asked my friend about it and he doesn't know much either. All he told me was they look good but functionally, not that good. After hearing that, I can understand what he meant. The ad capitalizes on their designs and I can agree that they do have very cool designs.
Souvenir pack.
I went to the NYCAASC which is the New York City Asian American Student conference. And during registration, they passed out souvenir packs to everyone. In the pack, I received a pen of Fordham (because they were part of the organizing team), a program, a magazine, a few flyers here and there and last but not least, a little flash light promoting AT&T text banking. It was a very good concept, the flashlight has a really cool design, it is silver and orange, portable and small. It's in a little keychain form and included with the flashlight there was a notecard. Colorful, simple direct instructions were clearly printed on there. Three easy steps, Download, Provision, Activate. You download the app. Open the app and input the initialization code then and lastly activate it with the pin.
Overall, it is a very good idea, but for me, personally it doesn't really have much use. I am not an AT&T user first of all, so that doesn't help much, and though it is a good app, I do feel unsafe using mobile banking. They did include a website on the notecard saying to go on it to search for more information, but at the same time, because I'm not an AT&T user, it is quite pointless for me.
They did a good job in backing up what they're selling, and there were capturing lines such as "From anywhere, at any time", "Manage your money".
Overall, it is a very good idea, but for me, personally it doesn't really have much use. I am not an AT&T user first of all, so that doesn't help much, and though it is a good app, I do feel unsafe using mobile banking. They did include a website on the notecard saying to go on it to search for more information, but at the same time, because I'm not an AT&T user, it is quite pointless for me.
They did a good job in backing up what they're selling, and there were capturing lines such as "From anywhere, at any time", "Manage your money".
Thursday, April 16, 2009
What are you Sinking about?
http://www.youtube.com/watch?v=YRf9ooQ7qq8
This is another hilarious commercial that kept me laughing for a good 2 minutes. Man, why don't they make more funny commercials like these ones? The scene was simple and easy to understand, there wasn't too much confusion going on and when the climax of the commercial rolled around(when the Americans were calling for help), it was direct and effective.
One letter. One letter is all that makes a difference. 1 letter can potentially save or hurt an entire fleet (according to the commercial). Yes it is definitely something over exaggerated but it is does show the idea of miscommunication. Tagline : Improve your English, again, very straightforward and simple, it wasn't fabricated or confusing in anyway. Then it flashes the company "Berlitz, language for life" and actually this part works as a double play. Language is for life, you won't forget it and at the same time, language is for life (in the aspect of the commercial), the operator could've saved their lives if it wasn't for his lack of knowledge in English.
Funny and effective. My favorite type of commercials. =)
This is another hilarious commercial that kept me laughing for a good 2 minutes. Man, why don't they make more funny commercials like these ones? The scene was simple and easy to understand, there wasn't too much confusion going on and when the climax of the commercial rolled around(when the Americans were calling for help), it was direct and effective.
One letter. One letter is all that makes a difference. 1 letter can potentially save or hurt an entire fleet (according to the commercial). Yes it is definitely something over exaggerated but it is does show the idea of miscommunication. Tagline : Improve your English, again, very straightforward and simple, it wasn't fabricated or confusing in anyway. Then it flashes the company "Berlitz, language for life" and actually this part works as a double play. Language is for life, you won't forget it and at the same time, language is for life (in the aspect of the commercial), the operator could've saved their lives if it wasn't for his lack of knowledge in English.
Funny and effective. My favorite type of commercials. =)
Korean Commercial
http://www.youtube.com/watch?v=2IsuwUJ6NFk&feature=related
This commercial is probably one of the most deceiving commercials that I've ever watched. It was also the most hilarious commerical I've seen in a while. Yesterday night, my friend sent me this link asking me what do I think about it. My friend and I always send each other random links to random funny videos to laugh at and this video was the topic of the night. "WOW you're gross" was my first response. "Just keep watching" he says, and at this point my other friends who were busy doing their own things heard the sound from my computer and started to wonder. All their responses were like, "what in the world are you watching?" I was pretty shocked but then I watched it to the end because my friend told me to.
SHES EATING NOODLES!
I was speechless, everyone started laughing and they went back to doing their own thing.
This commercial was something that started off very deceiving and now I think about it, I wouldn't be able to imagine what the situation would be like if I watched it on TV. It worked though, because forever will those korean noodles stay in my head even though I am not korean and I had no idea what was written in their tagline.
The whole concept was brilliant in my opinion; the idea of using a pretty girl doing motions that could lead to different ideas actually worked very well so that people will remember this product. The idea of sex really does work to sell because as a person who does not understand what it was saying, I remember those noodles, and I am determined to try it one day.
This commercial is probably one of the most deceiving commercials that I've ever watched. It was also the most hilarious commerical I've seen in a while. Yesterday night, my friend sent me this link asking me what do I think about it. My friend and I always send each other random links to random funny videos to laugh at and this video was the topic of the night. "WOW you're gross" was my first response. "Just keep watching" he says, and at this point my other friends who were busy doing their own things heard the sound from my computer and started to wonder. All their responses were like, "what in the world are you watching?" I was pretty shocked but then I watched it to the end because my friend told me to.
SHES EATING NOODLES!
I was speechless, everyone started laughing and they went back to doing their own thing.
This commercial was something that started off very deceiving and now I think about it, I wouldn't be able to imagine what the situation would be like if I watched it on TV. It worked though, because forever will those korean noodles stay in my head even though I am not korean and I had no idea what was written in their tagline.
The whole concept was brilliant in my opinion; the idea of using a pretty girl doing motions that could lead to different ideas actually worked very well so that people will remember this product. The idea of sex really does work to sell because as a person who does not understand what it was saying, I remember those noodles, and I am determined to try it one day.
Wednesday, April 15, 2009
Pepsi Commercial
http://www.youtube.com/watch?v=RGR_HwUsDcE&feature=related
This commercial by Pepsi is extremely eye catching with the use of very famous football players. Beckham, Ronaldinho and Ronaldo are in this commercial integrated into a theme during the Greek and Roman times.
Being a football fan, I really enjoy these kinds of commercials integrating their amazing skills along with selling a product. This commercial definitely went overboard having three top football players in it, and like the title said, it is "supposedly the most expensive commercial" and I wouldn't be surprised.
In terms of strategically using these famous stars to sell their product, I believe it worked pretty well, Pepsi wants to be known as a refreshing and energizing drink. With having a lot of action and intensity in the commercial, Pepsi is the drink to drink, having dangerous and exciting scenes, I feel like the tagline, "Dare for more", was integrated really well.
At the end, to end the commercial, there was the little kid who asked Beckham for his autograph and I believe was an excellent way to end the commerical with that scene. It was humorous and it ended with a punch.
This commercial by Pepsi is extremely eye catching with the use of very famous football players. Beckham, Ronaldinho and Ronaldo are in this commercial integrated into a theme during the Greek and Roman times.
Being a football fan, I really enjoy these kinds of commercials integrating their amazing skills along with selling a product. This commercial definitely went overboard having three top football players in it, and like the title said, it is "supposedly the most expensive commercial" and I wouldn't be surprised.
In terms of strategically using these famous stars to sell their product, I believe it worked pretty well, Pepsi wants to be known as a refreshing and energizing drink. With having a lot of action and intensity in the commercial, Pepsi is the drink to drink, having dangerous and exciting scenes, I feel like the tagline, "Dare for more", was integrated really well.
At the end, to end the commercial, there was the little kid who asked Beckham for his autograph and I believe was an excellent way to end the commerical with that scene. It was humorous and it ended with a punch.
Saturday, April 11, 2009
Sony Bravia
http://www.youtube.com/watch?v=CLUAbkRUvVQ
This commercial by sony is very eye catchy and artistic. It was eye-catchy but not in the sense of something super WOW or super In your face, but it was eye-catchy through its subtleness. The commercial is a fastforward of life in NYC and there were computer-generated animations of vividly colorful graphics. There were bunnies crawling out and the animation stood out from the busyness of NYC.
This commercial work because it was very creative, it played slow soft music that didn't cause a distraction and flowed really well the the theme. The commercial was for a flat screen LCD TV, and the strength of this product was "color". "Color like no other". Everything about this commercial was very simple and straight forward, and the commercial worked. It had a very elegant feel to it and having the contrast of animations with the real world highlighted the technological aspects of having a new better TV.
Though the commercial wasn't super exciting, and it was only sound and music, in terms of a marketing worked very well, the blend of both animation + real world caught my attention to keep watching and the many different effects caught my attention. and it portrayed the product in a very good way.
This commercial by sony is very eye catchy and artistic. It was eye-catchy but not in the sense of something super WOW or super In your face, but it was eye-catchy through its subtleness. The commercial is a fastforward of life in NYC and there were computer-generated animations of vividly colorful graphics. There were bunnies crawling out and the animation stood out from the busyness of NYC.
This commercial work because it was very creative, it played slow soft music that didn't cause a distraction and flowed really well the the theme. The commercial was for a flat screen LCD TV, and the strength of this product was "color". "Color like no other". Everything about this commercial was very simple and straight forward, and the commercial worked. It had a very elegant feel to it and having the contrast of animations with the real world highlighted the technological aspects of having a new better TV.
Though the commercial wasn't super exciting, and it was only sound and music, in terms of a marketing worked very well, the blend of both animation + real world caught my attention to keep watching and the many different effects caught my attention. and it portrayed the product in a very good way.
Does Magic Bullet Live Up To Its Infomercial?
Personally, I love watching infomercials. It's almost another source of entertainment to me. I love the fact that these infomercials are so appealing but at the same time, it's another piece of useless junk that is trying to be sold. This is the art of marketing, being able to bring out all the best attributes of something and being able to sell it successfully.
I've seen the magic bullet infomercial plenty of times. Each time I watch it, I always feel the tendency to buy it (even though I never do). The magic bullet is the compact blender that can blend anything efficiently, easily and conveniently. It can make anything from dips to smoothies and any sort of blended food. It is easy to wash easy to use, convenient to store and they made it seem like a very commonly used equipment in the kitchen.
Their method of selling is extremely effective. The infomercial utilizes the time constraint to create a sense of urgency to the buyers making everything seem like a good deal if they buy it. After watching the infomercial of this product again, I decided to research about it online, and surprisingly there are a lot of people who think it is a good product, but at the same time, there are a lot more people who think it is a scam. The ratings are to prove whether or not these items are as legitimate as they say they are on the infomercials. Overall I really enjoy watching infomercials because it is very eye-capturing to see the different methods that people use to sell. Infomercials are strong at capturing the audience's attention and that is where good marketing steps in.
I've seen the magic bullet infomercial plenty of times. Each time I watch it, I always feel the tendency to buy it (even though I never do). The magic bullet is the compact blender that can blend anything efficiently, easily and conveniently. It can make anything from dips to smoothies and any sort of blended food. It is easy to wash easy to use, convenient to store and they made it seem like a very commonly used equipment in the kitchen.
Their method of selling is extremely effective. The infomercial utilizes the time constraint to create a sense of urgency to the buyers making everything seem like a good deal if they buy it. After watching the infomercial of this product again, I decided to research about it online, and surprisingly there are a lot of people who think it is a good product, but at the same time, there are a lot more people who think it is a scam. The ratings are to prove whether or not these items are as legitimate as they say they are on the infomercials. Overall I really enjoy watching infomercials because it is very eye-capturing to see the different methods that people use to sell. Infomercials are strong at capturing the audience's attention and that is where good marketing steps in.
Monday, April 6, 2009
This ad is extremely provocative, but very eye catchy at the same time. It seems to me that sex does sell. Tom Ford is a brand for males and therefore using women as a way to sell is definitely effective. This brand is chic and luxurious. The red nails and red lipstick on the girl gives off a that vibe of a high class branding. Personally I find this a little too much but through doing a little research, Tom Ford is a very bold person and his ad campaigns are very extreme. Through a marketing perspective, I think it is good because it sticks out, but at the same time, it could definitely be offensive to many people.
Sunday, March 22, 2009
Petsmart
PetSmart has a commercial on the food network that really caught my attention. This is actually a 3 part commercial which is a very interesting concept and something I have never seen before. Unfortunately I am unable to find any videos of this commercial, but I can describe it. The commercial was split into 3 sections played throughout the regular TV show showing part of the commerical each time. This kind of makes the viewers want to see what happens next and keep them interested. So the commercial is about a single woman who was cooking in the kitchen when she started talking about how she wanted a pet as company. She then goes online to search for pets to adpot and she finally finds one online. She finds a dog that she really likes and adopts it.
The second part of the commercial then shows the woman and her dog living together happily. They talk about feeding the dog and signing up for a training program to teach the woman how to train her dog through PetSmart.
The last part of the commercial then shows how happy and successful the woman is, living with her dog. It showed that PetSmart was a really great help to the lady and the story of the woman and her dogs end on a happy note.
This commercial is actually not a very good commercial because they awkwardly tried to tie in the idea of cooking and food into a Pet commercial just because it is on food network. The dialog that is spoken is clearly written and did not sound lucid. The only thing that I liked and found effective is the way break up the commercial into three parts. It was effective because it stayed in my memory better than the other commercials; psycologically it was a good way to market their brand and multiple aspects of what they offer, but the overall aspect of the commercial was mundane.
The second part of the commercial then shows the woman and her dog living together happily. They talk about feeding the dog and signing up for a training program to teach the woman how to train her dog through PetSmart.
The last part of the commercial then shows how happy and successful the woman is, living with her dog. It showed that PetSmart was a really great help to the lady and the story of the woman and her dogs end on a happy note.
This commercial is actually not a very good commercial because they awkwardly tried to tie in the idea of cooking and food into a Pet commercial just because it is on food network. The dialog that is spoken is clearly written and did not sound lucid. The only thing that I liked and found effective is the way break up the commercial into three parts. It was effective because it stayed in my memory better than the other commercials; psycologically it was a good way to market their brand and multiple aspects of what they offer, but the overall aspect of the commercial was mundane.
Monday, March 16, 2009
Food network
http://www.youtube.com/watch?v=DpEVn9CPe0Y
This commercial is very catchy and attention grabbing. This commercial is about a few mischievous boys who threw eggs at a car which a middle aged woman was driving. The middle aged woman runs after the slowest boy, takes him down and explains what an egg is made of. Then it says "You can always spot an Alton Brown fan". Alton Brown appears and promotes food network nighttime and says his catch phrase, "you'll never look at food the same way again".
I feel that this commercial is extremely effective, it was straight to the point without any lingering ideas and talked about what it was selling, food network nighttime and Alton Brown. I immediately had a hunch that it was about Alton Brown the moment the woman started explaining the breakdown of an egg. Furthermore it was eye catching because there was a little suspense not knowing what the woman would do as soon as she caught up to the boy who was unable to run away.
Overall I liked this commercial a lot and I can't really seem to find any points that this commercial is bad or could be improved. It also showed what Alton Brown is like through the little actions of the woman and people who never have heard of him got a glimpse of what he is about. It worked really well and I believe it can capture the audience's interest.
This commercial is very catchy and attention grabbing. This commercial is about a few mischievous boys who threw eggs at a car which a middle aged woman was driving. The middle aged woman runs after the slowest boy, takes him down and explains what an egg is made of. Then it says "You can always spot an Alton Brown fan". Alton Brown appears and promotes food network nighttime and says his catch phrase, "you'll never look at food the same way again".
I feel that this commercial is extremely effective, it was straight to the point without any lingering ideas and talked about what it was selling, food network nighttime and Alton Brown. I immediately had a hunch that it was about Alton Brown the moment the woman started explaining the breakdown of an egg. Furthermore it was eye catching because there was a little suspense not knowing what the woman would do as soon as she caught up to the boy who was unable to run away.
Overall I liked this commercial a lot and I can't really seem to find any points that this commercial is bad or could be improved. It also showed what Alton Brown is like through the little actions of the woman and people who never have heard of him got a glimpse of what he is about. It worked really well and I believe it can capture the audience's interest.
Sunday, February 15, 2009
Jim Beam Commercial
http://www.youtube.com/watch?v=BMdiRkiYREU
This is a commercial about the burbon Jim Beam, and it caught my attention because it didn't make sense to me. There is a girl with an accent who talks about the traits of a "perfect" girlfriend, she rambles on for about a minute and at the end it flashes "The Girlfriend", "Jim Beam", "The Bourbon". In my opinion I did not feel like the girl had anything to do with the alcohol and it felt very out of place. I did not see how "the girlfriend" have anything to do with Jim Beam.
The only relationship between the commercial and the branding that I see is that it uses sex to sell. The girl is wearing a tank top with her clevage showing, and actually this is a very effective way to sell. The burbon is a beverage more for males therefore using women in the ads is a good way to sell. This commerical was also played in between shows that males would watch such as the NBA All-star game, hence this was a very strategic thing to do.
I think that the way Jim Beam strategically placed the commerical was very wise but at the same time I was unable to relate "The girlfriend" with Jim Beam. They seem like they did a good job in capturing the viewer's attention like they did mine, but they weren't able to sell the brand and what the core belief the brand is composed of.
Saturday, February 14, 2009
Facebook Ads
Believe it or not, facebook has a lot of ads that are around profile pages and various areas on the website. They are generally located on the right side of the web page and come in a series of three different ads every time the page is refreshed. The first three ads that popped up are about dating, IQ and making money and after I refreshed it, the three ads were about internships in NYC, NYU campus cash and threadless T-shirts. These ads seem to be relate to the people of my age range and their interests, young trendy clothes, job findings as well as NYU related activity. After looking through these ads it made me wonder if other students get the same type of ads, hence I asked a couple of my friends of what ads pop up when they're on facebook.
I asked two friends, one from seattle going to U of washington and the other from Hong Kong attending Polytechnic University in Hong Kong. My first friend reported that there were ads such as IQ testings as well, along with UW ads, anime, free macbooks, korean celebrities and order subway online. This search was facinating because my friend is a korean girl who is interested in anime. I was amazed that facebook would put ads up according to people's interest, and I was more facinated that facebook even knew what each person is interested in.
My second friend from Hong Kong told me the first three ads were in chinese and they were related to news in Hong Kong, dating in Hong Kong as well as IQ tests. Then there were ads about jobs, games and valentines.
Finding out about all these different ads and the difference between all of them really made me understand the concept of target market and that facebook incorporated that concept into it. From what I've seen, my hypothesis is that facebook puts ads targeting the overall age group and the typical topics of dating, IQ tests, finding out how smart you are etc... but then it also uses ads that would appeal more directly through understanding interests. My friend who was interested in anime, and the chinese ads that my friend saw as well. Sports ads and many other various ads are used and I believe it is not at a random that they were put on, but very strategic to attract the consumers.
I asked two friends, one from seattle going to U of washington and the other from Hong Kong attending Polytechnic University in Hong Kong. My first friend reported that there were ads such as IQ testings as well, along with UW ads, anime, free macbooks, korean celebrities and order subway online. This search was facinating because my friend is a korean girl who is interested in anime. I was amazed that facebook would put ads up according to people's interest, and I was more facinated that facebook even knew what each person is interested in.
My second friend from Hong Kong told me the first three ads were in chinese and they were related to news in Hong Kong, dating in Hong Kong as well as IQ tests. Then there were ads about jobs, games and valentines.
Finding out about all these different ads and the difference between all of them really made me understand the concept of target market and that facebook incorporated that concept into it. From what I've seen, my hypothesis is that facebook puts ads targeting the overall age group and the typical topics of dating, IQ tests, finding out how smart you are etc... but then it also uses ads that would appeal more directly through understanding interests. My friend who was interested in anime, and the chinese ads that my friend saw as well. Sports ads and many other various ads are used and I believe it is not at a random that they were put on, but very strategic to attract the consumers.
Tuesday, February 3, 2009
Superbowl ad - Bud light
The Bud light drawing board skier commercial is a very interesting and catchy commercial that was played during the super bowl. It talked about the "Drinkability" of the beer and that was one of its main selling point as opposed to the other beers that are available in the market. The commercial was also filmed with a "snow" and "skiing" theme which enhances the idea of a nice cool drink that looks very appealing.
One of the main things that was set in my memory was the integration of a semi-animated interaction that was going on, the main guy that was explaining drinkability drew imaginary smooth imaginary lines propelling him up gracefully signifying the drinkability of bud light while drawing trees as obstacles on another signifying other beers. This commercial was very attractive yet very simple and straight forward, I feel like the audience got the message of the commercial and that bud light really marketed their product very directly.
One of the main things that was set in my memory was the integration of a semi-animated interaction that was going on, the main guy that was explaining drinkability drew imaginary smooth imaginary lines propelling him up gracefully signifying the drinkability of bud light while drawing trees as obstacles on another signifying other beers. This commercial was very attractive yet very simple and straight forward, I feel like the audience got the message of the commercial and that bud light really marketed their product very directly.
Tuesday, January 27, 2009
help beees
Outside of Kimmel one day, there was a booth where people were passing out pins about helping the bees. Seeing that it wasn't a lame pin, I decided to go get one, on it says "Help Bees Get Busy" with the website on it. It was very interesting because it created a buzz. Another thing was that they were passing out Haagen daz ice cream for free but unfortunately I was too late to get any.
But this marketing strategy was pretty cool. I still have the pin that they gave me pinned onto my bag. This was about the honey bees becoming extinct and therefore they were creating awareness about this situation. Passing out pins and having people wear them is a very effective way to let people know more about the situation because people can see the message when other people wear the pins.
Very cool idea. =D
But this marketing strategy was pretty cool. I still have the pin that they gave me pinned onto my bag. This was about the honey bees becoming extinct and therefore they were creating awareness about this situation. Passing out pins and having people wear them is a very effective way to let people know more about the situation because people can see the message when other people wear the pins.
Very cool idea. =D
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