Outside of Kimmel one day, there was a booth where people were passing out pins about helping the bees. Seeing that it wasn't a lame pin, I decided to go get one, on it says "Help Bees Get Busy" with the website on it. It was very interesting because it created a buzz. Another thing was that they were passing out Haagen daz ice cream for free but unfortunately I was too late to get any.
But this marketing strategy was pretty cool. I still have the pin that they gave me pinned onto my bag. This was about the honey bees becoming extinct and therefore they were creating awareness about this situation. Passing out pins and having people wear them is a very effective way to let people know more about the situation because people can see the message when other people wear the pins.
Very cool idea. =D
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