The Bud light drawing board skier commercial is a very interesting and catchy commercial that was played during the super bowl. It talked about the "Drinkability" of the beer and that was one of its main selling point as opposed to the other beers that are available in the market. The commercial was also filmed with a "snow" and "skiing" theme which enhances the idea of a nice cool drink that looks very appealing.
One of the main things that was set in my memory was the integration of a semi-animated interaction that was going on, the main guy that was explaining drinkability drew imaginary smooth imaginary lines propelling him up gracefully signifying the drinkability of bud light while drawing trees as obstacles on another signifying other beers. This commercial was very attractive yet very simple and straight forward, I feel like the audience got the message of the commercial and that bud light really marketed their product very directly.
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