Petsmart

PetSmart has a commercial on the food network that really caught my attention. This is actually a 3 part commercial which is a very interesting concept and something I have never seen before. Unfortunately I am unable to find any videos of this commercial, but I can describe it. The commercial was split into 3 sections played throughout the regular TV show showing part of the commerical each time. This kind of makes the viewers want to see what happens next and keep them interested. So the commercial is about a single woman who was cooking in the kitchen when she started talking about how she wanted a pet as company. She then goes online to search for pets to adpot and she finally finds one online. She finds a dog that she really likes and adopts it.

The second part of the commercial then shows the woman and her dog living together happily. They talk about feeding the dog and signing up for a training program to teach the woman how to train her dog through PetSmart.

The last part of the commercial then shows how happy and successful the woman is, living with her dog. It showed that PetSmart was a really great help to the lady and the story of the woman and her dogs end on a happy note.

This commercial is actually not a very good commercial because they awkwardly tried to tie in the idea of cooking and food into a Pet commercial just because it is on food network. The dialog that is spoken is clearly written and did not sound lucid. The only thing that I liked and found effective is the way break up the commercial into three parts. It was effective because it stayed in my memory better than the other commercials; psycologically it was a good way to market their brand and multiple aspects of what they offer, but the overall aspect of the commercial was mundane.

Food network

http://www.youtube.com/watch?v=DpEVn9CPe0Y

This commercial is very catchy and attention grabbing. This commercial is about a few mischievous boys who threw eggs at a car which a middle aged woman was driving. The middle aged woman runs after the slowest boy, takes him down and explains what an egg is made of. Then it says "You can always spot an Alton Brown fan". Alton Brown appears and promotes food network nighttime and says his catch phrase, "you'll never look at food the same way again".

I feel that this commercial is extremely effective, it was straight to the point without any lingering ideas and talked about what it was selling, food network nighttime and Alton Brown. I immediately had a hunch that it was about Alton Brown the moment the woman started explaining the breakdown of an egg. Furthermore it was eye catching because there was a little suspense not knowing what the woman would do as soon as she caught up to the boy who was unable to run away.

Overall I liked this commercial a lot and I can't really seem to find any points that this commercial is bad or could be improved. It also showed what Alton Brown is like through the little actions of the woman and people who never have heard of him got a glimpse of what he is about. It worked really well and I believe it can capture the audience's interest.