Petsmart

PetSmart has a commercial on the food network that really caught my attention. This is actually a 3 part commercial which is a very interesting concept and something I have never seen before. Unfortunately I am unable to find any videos of this commercial, but I can describe it. The commercial was split into 3 sections played throughout the regular TV show showing part of the commerical each time. This kind of makes the viewers want to see what happens next and keep them interested. So the commercial is about a single woman who was cooking in the kitchen when she started talking about how she wanted a pet as company. She then goes online to search for pets to adpot and she finally finds one online. She finds a dog that she really likes and adopts it.

The second part of the commercial then shows the woman and her dog living together happily. They talk about feeding the dog and signing up for a training program to teach the woman how to train her dog through PetSmart.

The last part of the commercial then shows how happy and successful the woman is, living with her dog. It showed that PetSmart was a really great help to the lady and the story of the woman and her dogs end on a happy note.

This commercial is actually not a very good commercial because they awkwardly tried to tie in the idea of cooking and food into a Pet commercial just because it is on food network. The dialog that is spoken is clearly written and did not sound lucid. The only thing that I liked and found effective is the way break up the commercial into three parts. It was effective because it stayed in my memory better than the other commercials; psycologically it was a good way to market their brand and multiple aspects of what they offer, but the overall aspect of the commercial was mundane.