This ad is extremely provocative, but very eye catchy at the same time. It seems to me that sex does sell. Tom Ford is a brand for males and therefore using women as a way to sell is definitely effective. This brand is chic and luxurious. The red nails and red lipstick on the girl gives off a that vibe of a high class branding. Personally I find this a little too much but through doing a little research, Tom Ford is a very bold person and his ad campaigns are very extreme. Through a marketing perspective, I think it is good because it sticks out, but at the same time, it could definitely be offensive to many people.