I went to the NYCAASC which is the New York City Asian American Student conference. And during registration, they passed out souvenir packs to everyone. In the pack, I received a pen of Fordham (because they were part of the organizing team), a program, a magazine, a few flyers here and there and last but not least, a little flash light promoting AT&T text banking. It was a very good concept, the flashlight has a really cool design, it is silver and orange, portable and small. It's in a little keychain form and included with the flashlight there was a notecard. Colorful, simple direct instructions were clearly printed on there. Three easy steps, Download, Provision, Activate. You download the app. Open the app and input the initialization code then and lastly activate it with the pin.
Overall, it is a very good idea, but for me, personally it doesn't really have much use. I am not an AT&T user first of all, so that doesn't help much, and though it is a good app, I do feel unsafe using mobile banking. They did include a website on the notecard saying to go on it to search for more information, but at the same time, because I'm not an AT&T user, it is quite pointless for me.
They did a good job in backing up what they're selling, and there were capturing lines such as "From anywhere, at any time", "Manage your money".
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