Sony Bravia

http://www.youtube.com/watch?v=CLUAbkRUvVQ

This commercial by sony is very eye catchy and artistic. It was eye-catchy but not in the sense of something super WOW or super In your face, but it was eye-catchy through its subtleness. The commercial is a fastforward of life in NYC and there were computer-generated animations of vividly colorful graphics. There were bunnies crawling out and the animation stood out from the busyness of NYC.

This commercial work because it was very creative, it played slow soft music that didn't cause a distraction and flowed really well the the theme. The commercial was for a flat screen LCD TV, and the strength of this product was "color". "Color like no other". Everything about this commercial was very simple and straight forward, and the commercial worked. It had a very elegant feel to it and having the contrast of animations with the real world highlighted the technological aspects of having a new better TV.

Though the commercial wasn't super exciting, and it was only sound and music, in terms of a marketing worked very well, the blend of both animation + real world caught my attention to keep watching and the many different effects caught my attention. and it portrayed the product in a very good way.