http://www.youtube.com/watch?v=RGR_HwUsDcE&feature=related
This commercial by Pepsi is extremely eye catching with the use of very famous football players. Beckham, Ronaldinho and Ronaldo are in this commercial integrated into a theme during the Greek and Roman times.
Being a football fan, I really enjoy these kinds of commercials integrating their amazing skills along with selling a product. This commercial definitely went overboard having three top football players in it, and like the title said, it is "supposedly the most expensive commercial" and I wouldn't be surprised.
In terms of strategically using these famous stars to sell their product, I believe it worked pretty well, Pepsi wants to be known as a refreshing and energizing drink. With having a lot of action and intensity in the commercial, Pepsi is the drink to drink, having dangerous and exciting scenes, I feel like the tagline, "Dare for more", was integrated really well.
At the end, to end the commercial, there was the little kid who asked Beckham for his autograph and I believe was an excellent way to end the commerical with that scene. It was humorous and it ended with a punch.
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